I have been doing a loooot of work to level up my business behind-the-scenes recently. I have been intentionally focusing my time and energy on content creation, testing out a sustainable marketing strategy that aligns with my values and improving my client process and experience.
And because life and work can feel a little busy and hectic sometimes, I wanted to share a recent snapshot of how I have been spending my days and hours. The reason I wanted to share this with you today is because I'm really happy with the flow, focus and effectiveness that I am able to cultivate in my work days - much of this, I believe, is due to how I have been planning my work day.
Why focus more on content, marketing and the client or customer experience? More than actual client work?
Because it creates a consistent foundation for connection, establishes your brand and offers value and support for your clients/customers.
Content creation & marketing
Content creation and an aligned marketing strategy is important because:
- Establishes trust in your brand through consistent messaging and positioning.
- Is an opportunity to help others and to offer value and my own learning.
- Encourages deeper conversations and supports the community.
- Increases your own knowledge, skill set & expertise.
- Generates potential leads and more eyes on your work.
Put this into action by:
Creating one piece of content that uplifts or provides value & share your learning with your community.
Improving your client and customer experience
Your client and customer experience is important because:
- Provides a positive, engaging experience.
- Elevates your client and their business
- Encourages co-creation through empathy and holding space.
- Nurtures trust and connection so that the process is easy.
- Creates advocates for your brand.
Put this into action by:
Implementing one change in your current client or customer process that improves the experience makes it more memorable & positive.
