for vision-focused brand founders
packaging & brand design
As Simon Sinek says, “Start with Why”. This is foundational for your brand and business because it:
- pulls and drives you towards your vision.
- helps you make decisions.
- keeps your brand and culture aligned with the higher purpose.
In other words: Your why is your purpose. It is the passion, motivation and drive that gets you out of bed each morning, ready to move your business one step closer to your vision.
When you are in alignment with your why, you will feel a sense of clarity and focus because everything you do will have stemmed from this. Your why is determined by your core values. Define your values and you have your why. But many brands don’t actually know what their why is. Or how to find it.
How to define your why
Create a list of your top 5-10 core values that came from these three things below:
- Create a list of what your brand believes in and knows to be important and true.
- What mindset, behaviors or ways of thinking have made the biggest impact on how built and grew your brand?
- What mindset, behaviors or ways of thinking have made the biggest impact on how you overcame pivotal business challenges?⠀
Do you dream of building an intentional brand? Book your free 45-minute discovery call below to see what we could do together.
Delve Deeper
The Intuion Journal
Winner of best product of the year 2021, Beautiful You Coaching Awards
Let's Work Together
Ready for the next step?
- STEP 1: I'm so excited that you're considering a potential co-creation! Fill in your Client Application form to enquire about working together.
- STEP 2: If we're a good fit to work together, I'll send you a link to book in a free 30-minute call for us to chat and delve deeper into your vision for your project, your brand and your goals.
What you will learn:
- How to build a ritual of intuitive journaling.
- How to carve a daily ritual for connection for clarity, focus and energetic alignment.
- How to make decisions from a place of connection and consciousness.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
What you will learn:
- Strategy 1: How to visually create differentiation and stand-out for your product within a saturated niche.
- Strategy 2: How to gain cost and time efficiencies by choosing the right packaging architecture system for your product range.
- Strategy 3: How to define your Core Purchase Drivers that your customers need to see on your packaging.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
What you will cultivate:
- A practice for reflection and Create a vision for your business.
- A connection with your intuition on daily business for making aligned business decisions.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
What you will learn:
- Step-by-Step method: For defining your brand's unique archetype blend.
- Examples: How to apply the personality archetype system to your brand.
- 3 common mistakes: to avoid when expressing our brand's personality and voice.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
This Packaging Checklist is divided into 3 parts:
- PART 1: Covers the must-have content specific to each product SKU.
- PART 2: Covers the company and business info that all your products packaging should include.
- PART 3: Content and visual elements unique to your brand that can differentiate your product for maximum stand-out in a saturated niche.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
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Jo ChunYan is a bespoke packaging & branding design studio for visionary founders. We acknowledge the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pay respect to their Elders past, present and emerging.
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