Design Services
Who I 🖤 to work with
I Serve human-centric brands, just like yours
Drinks & Beverages
Here are a few examples...
- High-grade matcha
- Herbal infusion teas
- Ceremonial raw cacao
- Ethically sourced coffee
- Live cultured kombuchas
- Organic preservative-free wines
Food & Snacks
Here are a few examples...
- Sustainably sourced chocolate
- Nutritional breakfast cereals
- Superfood supplements
- Super hot chilli sauces
- Snack bars for kids
- Vegan ice cream
WEllness & Lifestyle
Here are a few examples...
- Yoga mats
- Earthy incense
- Essential oil sprays
- Personalised shampoos
- Superfood supplements
- Zero-waste cleaning products
- Art deco glassware
- Botanical skincare
- Dry body brushes
Who do I work and collaborate with?
- You are a visionary brand founder with a mission-fuelled brand. You boldly leap over the fences of your comfort zone.
- You are all about aligning your business goals with a net positive future.
- You believe in putting heart over hustle when it comes to business.
- You know the importance of visual stand out and leveraging your brand's point of difference.
What industries do I specialise in?
- I serve conscious lifestyle, beauty and food and beverage brands.
- Why? It's where my +15 years of design and branding experience and values meet.
- From global FMCG companies (Unilever, Twinings) to SMEs (Loving Earth, Baresop, Hanami), my experience helps me look at your business holistically.
- So I can make the most significant impact on your business and customers.
What business stage do I work with?
- You're in the product development phase with your new brand, have an existing product business OR you're looking to increase distribution and retail ranging.
- You want to bring out your brand's personality and essence to connect with your customers and tell the story of your offering.
- You want to build awareness so that your mission-based impact can reach more people in your community.
The Pitch
wow your investors with your big vision
For visionary entrepreneurs, this package includes all the visual branding components and packaging mockups requires for a can't-say-no-to-this pitch deck for selling in your new product offering and/or rebrand.
WHY THIS PACKAGE WORKS
This package creates a visual eco-system that brings your product offering and product concept to life.
It shows your potential investors or retailers why your offering is more than just your product features, and invites them to into your brand's world.
Building a pitch with this in mind brings depth and cohesion to your product offering, to ensure it not only fills a gap in the market, but emotionally and visually leverages it's point of difference for your dream customers.
WHAT WE WILL DEFINE & EXPLORE
- BRAND STRATEGY: A deep dive to articulate what your brand means and what makes it unique
- CREATIVE DIRECTION: To visualise the potential of your brand when applied to your brand's touchpoints
- BRAND IDENTITY DESIGN: A cohesive brand identity that is impactful and immersive
- PACKAGING DESIGN CONCEPT: Strategically designed to resonate with your investors, retailers and dream customers
FAQ
Q1
For visionary brand founders looking to pitch a thoughtfully developed, branded product and packaging concept or rebrand to wow investors and/or retailers.
Q2
BRAND STRATEGY
- Brand discovery questionnaire
- Brand strategy workshop (3 hours)
- Brand strategy document (Google doc)
CREATIVE DIRECTION
- Creative direction stylescape (8 x 2D mockups)
- Photography & imagery direction
FULL BRAND IDENTITY DESIGN
- Brand Font & Colour palette styling
- Logo identity design (set of 3 arrangements)
- Brand style guide document (PDF)
PACKAGING DESIGN CONCEPT
- Packaging concept design & 2D mockup
- Scaleable Packaging Architecture
Q3
- A finalised brand name
- A finalised product concept
- A chosen packaging format (box, bottle, tube etc)
Q4
PITCH DECK
Need help building the pitch deck? Let's dress to impress with a pitch deck that shows your strategy, thinking, vision and potential of your brand and offerings.
PRINT-READY PACKAGING
Ready for printing? Let's apply your packaging concept to your product’s final packaging format and dieline to get it print-ready.
PACKAGING ROLL OUT
Have more products in your biz? Let’s roll out the packaging architecture system to your other SKUs. Get in touch for a custom quote!
HAVE A Q?
Let's chat through any questions you may have during your Free 30 minute Project Enquiry Call. Get started by filling out your Client Application.
The Launch
For launching your new product-based brand
For intentional new product owners who want to do things properly the first time and are looking to build an aligned brand identity with stand-out packaging.
WHY THIS PACKAGE WORKS
In this package, we define who your brand is, what it stands for, how it makes people feel and the distinctive essence that strategically and energetically resonates with your dream customers.
We build a world that your dream customers would love to live, play and explore in.
When we design a brand from this perspective, we are not only focused on making your brand aesthetically pleasing for your customers, but ensure it connects with them at every level to make a compelling product offering.
WHAT WE WILL DEFINE & EXPLORE
- BRAND DISCOVERY: To clearly articulate your brand’s unique essence
- CREATIVE DIRECTION: To see how your brand can be applied to various touchpoints
- FULL BRAND IDENTITY DESIGN: A cohesive brand identity that is impactful and immersive
- PACKAGING DESIGN CONCEPT: Strategically designed to call in your dream customers
- PRINT READY PACKAGING: To help get your offering launched into the world
FAQ
Q1
For conscious product founders looking to start their first business or build a new brand. It is for business owners who believe in doing things properly the first time.
Q2
BRAND DISCOVERY
- Brand discovery questionnaire
- Brand clarity workshop (1 hour)
CREATIVE DIRECTION
- Creative direction stylescape (4 x 2D mockups)
FULL BRAND IDENTITY DESIGN
- Brand Font & Colour palette styling
- Logo identity design (set of 3 arrangements)
- Brand style guide document (PDF)
PACKAGING DESIGN CONCEPT
- Packaging concept design & 2D mockup
- Scaleable Packaging Architecture
LAUNCH READY
- Launch graphics for social media (set of 3)
PRINT READY PACKAGING
- Final packaging design applied to your dieline (1 SKU)
Q3
- A brand name
- A finalised product concept
- A chosen packaging format (box, bottle, tube etc)
Q4
PACKAGING ROLL OUT
Have more products in your biz? Let’s roll out the packaging architecture system to your other SKUs. Get in touch for a custom quote!
HAVE A Q?
Let's chat through any questions you may have during your Free 30 minute Project Enquiry Call. Get started by filling out your Client Application.
The Roll Out
into the hearts and carts of your dream customers
For savvy product founders with existing brand assets who want to build a cohesive experience by applying it onto their product’s packaging for a magnetic retail product launch or roll out.
WHY THIS PACKAGE WORKS
Your product's packaging deserves more than just slapping on the brand logo and calling it a day.
For it to resonate with your dream customers, your packaging needs to be designed in a way that emotionally connects and clearly communicates why they should choose your brand and product over another.
In this package, we use your existing assets to build the most effective and strategic design for your offering to get your product into the hearts and carts of your dream customers!
WHAT WE WILL DEFINE & EXPLORE
- BRAND DISCOVERY: To understand how your existing brand can be leveraged on your packaging
- PACKAGING DESIGN CONCEPT: Leverage your existing brand assets for maximum stand-out
- PRINT-READY PACKAGING: To help roll out and launch your new packaging
FAQ
Q1
For product founders with existing brand assets, looking to roll it out onto their packaging to create a cohesive brand impression.
This could be for a new poduct launch, getting a product offering into a new retailer or for applying a rebrand to their pacakging.
Q2
BRAND DISCOVERY
- Brand discovery questionnaire
PACKAGING DESIGN CONCEPT
- Packaging concept design & 2D mockup
- Scaleable Packaging Architecture
PRINT-READY PACKAGING
- Final packaging design applied to your dieline (1 SKU)
Q3
- an existing product(s) in the market.
- brand assets (typographic styling, colour palette, logo identity system)
- a comprehensive brand style guide
- final dieline from your printer/manufacturer
Q4
MINI BRANDING REFRESH
Feel like your existing branding could do with a zhuzh? Let's ensure your brand assets can be used effectively on your packaging with a mini refresh.
SKU ROLL OUT
Have more products in your biz? Let’s roll out the packaging architecture system to your other SKUs. Get in touch for a custom quote!
HAVE A Q?
Let's chat through any questions you may have during your Free 30 minute Project Enquiry Call. Get started by filling out your Client Application.
Need something custom?
For bold dreamers who have a vision that blazes a truly different path
Let's build a custom proposal that works for you! Get started below by filling out your Client Application.
Kind Words
Let's Work Together
Ready for the next step?
- STEP 1: I'm so excited that you're considering a potential co-creation! Fill in your Client Application form to enquire about working together.
- STEP 2: If we're a good fit to work together, I'll send you a link to book in a free 30-minute call for us to chat and delve deeper into your vision for your project, your brand and your goals.
WORK WITH ME
Am I the matcha to your latte? Let's explore what co-creating on your brand could look like!
Jo ChunYan is a bespoke packaging & branding design studio for visionary founders. We acknowledge the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pay respect to their Elders past, present and emerging.
WORK WITH ME
FURTHER SUPPORT