for vision-focused brand founders
packaging & brand design
The key to leaving a lasting impression comes from your ability, as a brand or business to create a memorable emotional connection with your audience or customers.
On this episode, we talk about how to cultivate and nurture that impression by expressing our brand voice and personality in a way that feels natural, authentic, relatable and personable.
We chat about:
- How to know what our brand voice should sound like.
- Knowing the difference between your own personality and the personality of your brand.
- The biggest mistakes businesses make when expressing their brand voice and personality.
- Allowing your brand personality and voice to feel cohesive rather than rigidly consistent.
- The first steps to take to discover your brand voice and personality.
Delve Deeper
The Intuion Journal
Winner of best product of the year 2021, Beautiful You Coaching Awards
Let's Work Together
Ready for the next step?
- STEP 1: I'm so excited that you're considering a potential co-creation! Fill in your Client Application form to enquire about working together.
- STEP 2: If we're a good fit to work together, I'll send you a link to book in a free 30-minute call for us to chat and delve deeper into your vision for your project, your brand and your goals.
What you will learn:
- How to build a ritual of intuitive journaling.
- How to carve a daily ritual for connection for clarity, focus and energetic alignment.
- How to make decisions from a place of connection and consciousness.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
What you will learn:
- Strategy 1: How to visually create differentiation and stand-out for your product within a saturated niche.
- Strategy 2: How to gain cost and time efficiencies by choosing the right packaging architecture system for your product range.
- Strategy 3: How to define your Core Purchase Drivers that your customers need to see on your packaging.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
What you will cultivate:
- A practice for reflection and Create a vision for your business.
- A connection with your intuition on daily business for making aligned business decisions.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
What you will learn:
- Step-by-Step method: For defining your brand's unique archetype blend.
- Examples: How to apply the personality archetype system to your brand.
- 3 common mistakes: to avoid when expressing our brand's personality and voice.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
This Packaging Checklist is divided into 3 parts:
- PART 1: Covers the must-have content specific to each product SKU.
- PART 2: Covers the company and business info that all your products packaging should include.
- PART 3: Content and visual elements unique to your brand that can differentiate your product for maximum stand-out in a saturated niche.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
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Book your Free 45-minute Project Enquiry Call to explore your next steps for stand-out packaging and branding.
Jo ChunYan is a bespoke packaging & branding design studio for visionary founders. We acknowledge the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pay respect to their Elders past, present and emerging.
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