for vision-focused brand founders
packaging & brand design
Here are 4 things you need to know about your product offering for a quicker, smoother packaging and launch process!
➊ Product Tree
A product tree shows the relationship between each product in your range or sub range and your brand. It allows you see the overall purpose or reason for being for the range and how each product is necessary to tell the story of the range.
- Does each product fill a different need?
Eg. Green tea for daily health versus a berry infusion for relaxed wellness? - Does it guide your customer through your brand?
Eg. Entry level offering versus advanced or premium offering.
➋ Customer & Shopper
Understanding your customer and shopper makes developing your product and packaging so much easier. Ultimately, every part of your offering is designed with your customer, shopper and/user in mind.
- How does your customer SHOP your products?
Eg. Do they shop FIRST based on price, flavour or format. This determines how your packaging helps people find the product quickly. - Sometimes you need to define your user AND your shopper.
Eg. For baby products, the baby is the “user” and the parent is the “shopper”. Both will have different needs.
➌ Positioning in Market
This is how your offering fits into your existing niche or industry. Ideally your product and packaging should elevate its point of difference so it places your product in a position which is unique and tailored for your ideal customer.
- How does it fill a gap in the market? What does it offer that is different?
Eg. What can you leverage in your brand or offer as a clear point of difference? - How does it solve a specific problem for your customer?
Eg. Vitable Vitamins provides a personalised vitamin subscription so their customers can get the right nutritional balance their body needs.
➍ Brand Identity:
Your brand identity provides a deeper reason for being for your product, brand and company. It is a cohesive ecosystem of your brand - not just the visual elements but your values, vision, mission and story too!
- What’s the bigger purpose of your brand and business?
Eg. What are the values, vision, mission and story? - Are your visual branding elements packaging ready?
Eg. Your logo should be in EPS. You should also have a font/typographic styling system.
Delve Deeper
The Intuion Journal
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- STEP 2: If we're a good fit to work together, I'll send you a link to book in a free 30-minute call for us to chat and delve deeper into your vision for your project, your brand and your goals.
What you will learn:
- How to build a ritual of intuitive journaling.
- How to carve a daily ritual for connection for clarity, focus and energetic alignment.
- How to make decisions from a place of connection and consciousness.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
What you will learn:
- Strategy 1: How to visually create differentiation and stand-out for your product within a saturated niche.
- Strategy 2: How to gain cost and time efficiencies by choosing the right packaging architecture system for your product range.
- Strategy 3: How to define your Core Purchase Drivers that your customers need to see on your packaging.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
What you will cultivate:
- A practice for reflection and Create a vision for your business.
- A connection with your intuition on daily business for making aligned business decisions.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
What you will learn:
- Step-by-Step method: For defining your brand's unique archetype blend.
- Examples: How to apply the personality archetype system to your brand.
- 3 common mistakes: to avoid when expressing our brand's personality and voice.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
This Packaging Checklist is divided into 3 parts:
- PART 1: Covers the must-have content specific to each product SKU.
- PART 2: Covers the company and business info that all your products packaging should include.
- PART 3: Content and visual elements unique to your brand that can differentiate your product for maximum stand-out in a saturated niche.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
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Jo ChunYan is a bespoke packaging & branding design studio for visionary founders. We acknowledge the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pay respect to their Elders past, present and emerging.
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