for vision-focused brand founders
packaging & brand design
Your packaging should be doing more than just a holding vessel for your product. Especially if you have a premium or luxury product range.
Your packaging can actually be an experience for your customer. It should function as a marketing, sales and branding tool for your product - it’s prime real estate!
So instead of just slapping on your logo, some text and calling it quits, consider what you could add to it to create a deeper, more meaningful experience for your customer.
Here are 4 ways to elevate your packaging:
➊ Icons & illustration
How can you bring to life your brand’s values and story. Use icons to highlight your key features. Use illustrations to bring our your brand or product's personality and create an immersive look and feel for your product.
➋ Texture & Material
Choose the right stock or material for your product. This can make a huge difference to how your product feels for your customer when they hold the packaging. It can also further emphasise how much your brand stands behind its values on quality or environmental sustainability.
➌ Colour for standing out
Strong colour blocking will help draw your customer's eye towards your product. This is especially important if your product is in a saturated niche. Help your customer find the product they are looking for within your range. eg. The colour green is typically used to help customers find Peppermint tea.
➍ Copy & Text
How can you clearly communicate what your product does in an evocative way? How does your brand's voice come out when you describe your products on your packaigng?
Delve Deeper
The Intuion Journal
Winner of best product of the year 2021, Beautiful You Coaching Awards
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- STEP 1: I'm so excited that you're considering a potential co-creation! Fill in your Client Application form to enquire about working together.
- STEP 2: If we're a good fit to work together, I'll send you a link to book in a free 30-minute call for us to chat and delve deeper into your vision for your project, your brand and your goals.
What you will learn:
- How to build a ritual of intuitive journaling.
- How to carve a daily ritual for connection for clarity, focus and energetic alignment.
- How to make decisions from a place of connection and consciousness.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
What you will learn:
- Strategy 1: How to visually create differentiation and stand-out for your product within a saturated niche.
- Strategy 2: How to gain cost and time efficiencies by choosing the right packaging architecture system for your product range.
- Strategy 3: How to define your Core Purchase Drivers that your customers need to see on your packaging.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
What you will cultivate:
- A practice for reflection and Create a vision for your business.
- A connection with your intuition on daily business for making aligned business decisions.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
What you will learn:
- Step-by-Step method: For defining your brand's unique archetype blend.
- Examples: How to apply the personality archetype system to your brand.
- 3 common mistakes: to avoid when expressing our brand's personality and voice.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
This Packaging Checklist is divided into 3 parts:
- PART 1: Covers the must-have content specific to each product SKU.
- PART 2: Covers the company and business info that all your products packaging should include.
- PART 3: Content and visual elements unique to your brand that can differentiate your product for maximum stand-out in a saturated niche.
By submitting your form, you permit us to get in touch with you via email and send you additional brand and packaging design resources and tips for visionary, conscious biz owners. We respect your privacy and will never spam you or share your details. Unsubscribe any time.
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Jo ChunYan is a bespoke packaging & branding design studio for visionary founders. We acknowledge the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pay respect to their Elders past, present and emerging.
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