Seersify

Glow serums for aging gracefully

Seersify

Glow serums for aging gracefully

Project info

client Background

Patti, the founder of Seersify, approached me to create the packaging for her Glow serum and Glow balm products. Seersify already had an existing logo suite, selected fonts and a colour palette; however, some of the elements needed to be updated and refreshed to make it workable for the product and the desired look and feel of the packaging.

Credits & Collaborations
CLIENT:

Seersify

Industry or location:

Skincare

Project scope:

Packaging design, brand refresh

Age gracefully and naturally. For youthful, rejuvenated skin that glows from within.

Objective & goals

Patti, the founder of Seersify, approached me to create the packaging for her Glow serum and Glow balm products. Seersify already had an existing logo suite, selected fonts and a colour palette; however, some elements needed to be updated and refreshed to make it workable for the product and the desired look and feel of the packaging.

Stylescape & Creative Direction

We were inspired by a clean, minimalist look and feel that used grassy greens and texture for differentiation. It needed to capture the lightness, freshness and vitality that comes from a new spring day.

The Design

Strategy & results

We updated the colour palette by bringing in more brightness and increasing the contrast. This allowed us to use bright, grassy greens to give the packaging that feeling of rejuvenation, lightness and vitality, like coming into spring. A deeper, darker green was used for the text and provides a strong contrast without the harshness of using black.

We created a green gradient effect with a subtle frosted glassy texture for the range to stand out visually from other similar products in the niche. This green gradient would be distinctive for each product but still create a cohesive brand presence.

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If there were more than FIVE STARS I would happily give them to Jo! Working with Jo ChunYan was a gift and a pleasure. Her work is precise, intuitive, savvy and beautiful. The creative journey I experienced with Jo was filled with discovery, pride and joy.

Rachel Carroll | Genki Pet

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David Stocks | Germane Advisory

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Nancy Twine & Alex Nguyen | Makes Mindset

The authentic way Jo made my vision come to life is a testament to her artistry and expertise.

Trib Huvan | Artist

If you're looking for a powerful brand with a unique design language, hire Jo and watch your vision come to life.

Tahlee Rouillon | Restful App

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Hannah Jones | Hanami & Buds

Each design decision added so much more depth and texture to the overall meaning behind the work.

Ezzie Spencer | Money Coach

Jo is no ordinary designer.

Stephanie Hinton | Naturopath

The customer feedback has been overwhelmingly positive, and the whole collection now fits seamlessly into the 'Buds universe'.

Hannah Jones | Hanami & Buds

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LJ & Anna | The Love Compass

The process she used to distil the essence of my brand was one of the most valuable things I’ve ever done for my business.

Rachel Jelley | Hearth & Soul

Our brand is front and centre in every status update, report, proposal, or thought leadership we publish - and it will going forward.

David Stocks | Germane Advisory

Working with Jo as my designer has been a dream.

Carly Jennings | Author

From receiving the brief and understanding the bigger picture of our brand, all the way through to delivery, her work has been exceptional. We look forward to working with Jo on our next project.

Seong-Lee & Rodney Chieng | Buddee

Jo created was a necessary and beautiful platform for my work to expand and grow that was worth every cent.

Emmie Rae | Yoga Teacher

Jo taps into exactly what I need at the time even if I don’t know it myself.

Tegan Skinner | Life Coach

Sales lifted immediately, stockists commented on how fresh and fun the range looks, and the whole line now feels cohesive and professional in a way I’d been dreaming about.

Hannah Jones | Hanami & Buds

I had tears of joy as I opened the final version of the designs.

Lisa Formosa | Innately Me

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Jordanna Levin | Author

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Sara Brooke | Reiki Teacher

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Jo Lippold | Life Coach

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Brieann Boal | Wabi-Sabi Well

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Jo connected with the energetic signature of my work, purpose and the essence of my brand in a genuinely intimate way.

Sarah Jane Hyde | Intuitive

Jo is an incredibly attentive and organized strategist and designer... qualities that are rare to find together in the creative space.

Nancy Twine & Alex Nguyen | Makes Mindset

We introduced our first paid offerings, which marked a major milestone for the platform.

Nancy Twine & Alex Nguyen | Makes Mindset

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Connie Chapman | Life Coach

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Tracey McLean | Naturopath & Herbalist

Branding with Jo was an exploration of who I am, who I serve, how I serve them, and why. 

Melanie Eisner | Therapist

LET'S WORK TOGETHER

Design that makes your brand and mission impossible to ignore

Let's work together
Jo ChunYan acknowledges the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation and pays respect to their Elders past, present and emerging. Sovereignty was never ceded. Always was, always will be, Aboriginal Land.